Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose Fractional SEO Over Agencies
Most agencies ship deliverables without owning rankings or outcomes. Fractional SEO works because you get senior direction, clear prioritisation, and accountability — without bloated retainers, junior teams, or SEO theatre.
Senior-Led, No Hand-Offs
You work with the person setting the SEO plan — not account managers or rotating juniors.
Rankings Tied to Revenue
SEO decisions map to pipeline, conversion, and ROI — not keyword vanity or report screenshots.
One Owner, One System
Technical SEO, content, and pages align under a single fractional SEO roadmap, not siloed tasks.
Fractional Cost, Compounding Gains
Get executive-level SEO decisions without the cost or risk of a full-time senior SEO hire.
Built by an Operator, Not a Deck
15+ years building, ranking, and converting websites — focused on what moves search and sales.
Not anti-agency — anti-waste, vague reporting, and unclear ownership.
Short call. Clear next steps. No pressure.
When Fractional SEO Is the Right Move
I help founders who are facing specific organic-growth challenges.
No Clear SEO Strategy
You’re publishing content or making changes, but there’s no plan connecting SEO activity to qualified traffic and revenue.
Traffic Up, Leads Not
You’re getting visits, but intent is wrong, pages don’t convert, or tracking is too unclear to make decisions.
In-House Execution, No Lead
You have writers or a dev team, but no senior SEO leadership to prioritise, review, and guide outcomes.
Stalled Rankings
You’ve hit a plateau and need a sharper SEO roadmap to break through stronger competitors and scale.
What You Actually Get With Fractional SEO
Fractional SEO isn’t about doing “everything.” It’s about fixing what blocks growth, creating content that wins, and aligning pages to intent — so organic traffic compounds into leads and revenue.
SEO Strategy & Prioritisation
A clear SEO direction based on your site, market, and goals.
- Keyword & intent mapping
- Resource allocation
- 90-day SEO plan
Content & Topical Authority
Creating a content system that ranks and drives qualified demand.
- Content roadmap
- Briefs & outlines
- Internal linking strategy
Technical SEO & Site Health
Fixing crawl, indexation, and performance issues that hold rankings back.
- Technical audit direction
- Core Web Vitals focus
- Indexation fixes
Pages, UX & Conversion Alignment
Turning search traffic into leads, demos, and sales.
- Landing page direction
- On-page optimisation
- Conversion bottleneck fixes
Measurement & Accountability
Knowing what’s working, what’s not, and what to do next.
- KPI definition
- Reporting clarity
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Fractional SEO Works
A simple, transparent process to get started.
Discovery & Audit
I review your current performance, technical health, content, and competitors to find quick wins and compounding opportunities.
SEO Roadmap
We build a plan that aligns keywords, content, and technical priorities with pipeline goals, resources, and timelines.
Execution & Momentum
I guide implementation with your team or trusted specialists, improving briefs and quality to validate results faster.
Optimise & Scale
Continuous iteration to improve rankings, conversion, and content performance — then install a repeatable system.
Real-World Results From Fractional SEO
These are not overnight wins. They’re examples of better technical foundations, smarter content, and consistent execution that builds compounding organic growth over time.
Situation:
Organic growth stalled due to weak structure, thin pages, and unclear content priorities.
What we changed:
- Built a topical roadmap and intent map
- Aligned site structure, content, and internal links
- Removed low-impact pages and distractions
Outcome:
Stronger rankings, higher-quality inbound leads, and faster pipeline momentum from search.
Situation:
Paid ads carried demand while organic traffic lagged and product pages didn’t convert well.
What we changed:
- Built an SEO category and product strategy
- Optimised collections and product pages
- Improved content for long-tail discovery
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
Website didn’t rank locally and calls were inconsistent despite good service quality.
What we changed:
- Improved local SEO and Google Business Profile
- Built location and service landing pages
- Simplified calls-to-action and lead capture
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, site baseline, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.