Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose Fractional Marketing Strategy Over Agencies
Agencies often deliver activity, not direction. Fractional marketing strategy works because you get senior prioritisation, clearer choices, and accountability for outcomes — without bloated retainers, junior hand-offs, or disconnected tactics.
Direct Access to the Strategist
You work with the person making the calls — not an account layer translating your goals into tasks.
Priorities Linked to Revenue
Every decision is anchored to pipeline, conversion, and ROI — not deliverable counts or billable hours.
One Plan Across Channels
SEO, website, funnels, and acquisition roll into a single strategy instead of siloed initiatives.
Fast Clarity, Less Waste
Cut low-impact work, focus on what matters, and move with confidence without hiring a full-time CMO.
Built by an Operator, Not a Deck
15+ years building, ranking, and converting websites — translating experience into a plan that executes.
Not anti-agency — anti-bloat, misalignment, and strategy-by-committee.
Short call. Clear next steps. No pressure.
When Fractional Marketing Strategy Is the Right Move
I help founders who are facing specific growth-stalling challenges.
Too Many Tactics, No Plan
Marketing happens in bursts, but there’s no clear roadmap connecting work to pipeline, revenue, and retention.
Spend Without Clarity
You’re investing in ads, tools, or agencies but can’t see what’s driving ROI or what to stop doing.
Leadership Gap in Marketing
You have people executing, but there’s no senior strategy to prioritise, review, and steer decisions weekly.
Plateaued Growth
You’ve hit a ceiling and need a sharper strategy and sequencing to unlock the next stage of growth.
What You Actually Get With Fractional Marketing Strategy
Strategy isn’t about doing “everything.” It’s about choosing the highest-leverage moves, sequencing them correctly, and aligning execution so revenue follows — with a plan your team can actually run.
Strategy, Sequencing & Priorities
A clear roadmap based on your stage, constraints, and goals.
- Channel prioritisation
- Resource allocation
- 90-day strategy plan
Positioning, Messaging & Offers
Sharper clarity on what you sell, who it’s for, and why it wins.
- Value proposition refinement
- Offer structure
- Funnel alignment
Channel Strategy & Focus
Pick the right channels — then win them. (SEO, Web, Paid, Partnerships)
- SEO & content strategy
- Website optimisation
- Channel validation
Conversion & Revenue Leverage
Turn attention into leads, pipeline, and customers.
- Landing page direction
- Funnel improvements
- Conversion bottleneck fixes
Measurement & Decision-Making
Know what’s working, what’s not, and what to do next.
- KPI definition
- Reporting clarity
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Fractional Marketing Strategy Works
A simple, transparent process to get started.
Discovery & Audit
I review your data, funnel, positioning, and team setup to identify quick wins, gaps, and the highest-leverage priorities.
Strategy Build & Roadmap
We define the strategy, choose your channels, set targets, and map a 90-day plan your team can execute confidently.
Execution Guidance
I coordinate priorities, improve briefs, and guide execution with your team or trusted specialists to validate results.
Optimise & Scale
We measure what’s working, refine the plan, and scale what converts — building a repeatable growth system.
Real-World Results From Fractional Marketing Strategy
These are not overnight wins. They’re examples of sharper strategy, better prioritisation, and consistent execution that creates momentum and compounding growth over time.
Situation:
Growth was stuck because initiatives were scattered and priorities changed week to week.
What we changed:
- Built a focused 90-day plan
- Aligned website, SEO, and acquisition
- Removed low-impact activities
Outcome:
Cleaner conversion paths, higher-quality leads, and faster pipeline momentum.
Situation:
Paid ads carried growth, but CAC climbed and margins tightened as competition increased.
What we changed:
- Mapped an organic growth strategy
- Optimised product pages for conversion
- Improved retention and repeat purchase flows
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
The site got traffic but failed to convert into qualified calls and booked appointments.
What we changed:
- Improved local SEO and Google Business Profile
- Simplified website calls-to-action
- Added lead follow-up and nurturing
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.