Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Hire a Head of Growth Instead of Agencies
Most agencies run isolated tactics without owning the growth outcome. A Head of Growth works because you get senior leadership, clear priorities, and accountability — without bloated retainers or junior teams.
One Growth Owner
You work directly with the Head of Growth leading the plan — not account managers or rotating juniors.
Metrics-Driven Execution
Every initiative ties to pipeline, conversion, CAC, and LTV — not vanity metrics or busywork.
Cross-Channel Alignment
Product, marketing, website, and lifecycle align under one growth roadmap that compounds.
Speed Without Chaos
Faster decisions, cleaner priorities, and a repeatable experiment rhythm that drives momentum.
Operator, Not a Pitch Deck
15+ years building, ranking, and converting websites — focused on measurable uplift, not slides.
Not anti-agency — anti-waste, misalignment, and tactics without clear ownership.
Short call. Clear next steps. No pressure.
When Hiring a Head of Growth Is the Right Move
I help founders who are facing specific growth-stalling challenges.
Growth Feels Unpredictable
You’re getting wins, but results swing month to month and channels don’t work together as a system.
CAC Is Rising
You’re spending on ads or agencies, but efficiency is dropping and the funnel leaks revenue at key steps.
No Clear Growth Owner
You have team members executing, but nobody is leading priorities, experiments, and accountability end-to-end.
Stalled Growth Momentum
You’ve hit a plateau and need senior growth leadership to find leverage and scale what works.
What You Actually Get With a Head of Growth
A Head of Growth isn’t about doing everything at once. It’s about choosing leverage, building systems, and running a focused experiment engine that scales what works.
Growth Strategy & Prioritisation
A clear plan based on your stage, audience, and constraints.
- Experiment roadmap
- Resource allocation
- 90-day growth plan
Messaging, Offers & Positioning
Sharper messaging that improves conversion across the funnel.
- Value proposition refinement
- Offer structure
- Funnel alignment
Acquisition & Channel Mix
Choosing the right channels — not every channel. (SEO, Web, Paid, Partnerships)
- Channel strategy
- SEO & content direction
- Validation experiments
Conversion & Funnel Leverage
Turning traffic into pipeline and revenue more efficiently.
- Landing page direction
- Funnel improvements
- Conversion bottleneck fixes
Measurement & Accountability
Tracking what matters and making better decisions faster.
- KPI definition
- Reporting cadence
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Head of Growth Support Works
A simple, transparent process to get started.
Discovery & Audit
I review your current channels, funnel performance, data, and goals to identify quick wins and highest-leverage opportunities.
Strategy Development
We build a 90-day roadmap that aligns priorities with revenue targets, budget, and team capacity to execute.
Execution & Momentum
I lead the weekly growth rhythm, coordinate your team or specialists, and launch experiments to validate results.
Optimise & Scale
We double down on what works, improve measurement, and scale the channels and systems that drive predictable growth.
Real-World Results From Head of Growth Leadership
These are not overnight wins. They’re examples of sharper strategy, better prioritisation, and consistent execution that builds momentum and compounds growth.
Situation:
Pipeline was inconsistent due to scattered channel work and unclear ownership.
What we changed:
- Defined ICP and a single growth focus
- Aligned website, SEO, and demand gen
- Set KPIs and a weekly execution rhythm
Outcome:
Cleaner funnel performance, higher-quality leads, and faster pipeline momentum.
Situation:
Paid spend was rising while conversion and repeat purchases lagged behind targets.
What we changed:
- Improved offers and landing flows
- Built organic demand via SEO content
- Strengthened lifecycle and retention journeys
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
Traffic existed but lead quality and booking rates were inconsistent across locations.
What we changed:
- Improved local visibility and GBP performance
- Strengthened CTAs and booking paths
- Added follow-up and nurturing sequences
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.