Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Scaleups Choose Fractional Marketing Over Agencies
Most agencies push tactics without owning the scale-up outcome. Fractional marketing for scaleups works because you get senior leadership, sharper prioritisation, and accountability — without bloated retainers or junior teams.
Senior-Led, No Hand-Offs
You work directly with the strategist leading the plan — not account managers or rotating juniors.
Efficiency Before Spend
We prioritise CAC, LTV, and pipeline efficiency — not more budget, more tools, or more noise.
One Plan Across Channels
SEO, website, paid, lifecycle, and partnerships align under one scaleup growth roadmap.
Fast Decisions, Cleaner Output
Fewer meetings, clearer priorities, and a weekly rhythm that keeps execution moving.
Operator, Not a Pitch Deck
15+ years building, ranking, and converting websites — focused on outcomes, not promises.
Not anti-agency — anti-waste, misalignment, and unclear ownership at scale.
Short call. Clear next steps. No pressure.
When Fractional Marketing for Scaleups Is the Right Move
I help scaleup leaders who are facing specific growth-stalling challenges.
Channel Sprawl and Confusion
You’re doing lots of marketing, but priorities keep shifting and channels don’t connect to revenue clearly.
Rising CAC and Lower Efficiency
You’re spending more to grow, but the funnel leaks leads and conversion isn’t improving at the same pace.
Team Needs Senior Direction
You have marketers executing, but you need leadership to prioritise, mentor, and drive a weekly rhythm.
Growth Has Plateaued
You’ve hit a new ceiling and need a clearer scaleup strategy to unlock the next stage of revenue growth.
What You Actually Get With Fractional Marketing for Scaleups
Scaleup marketing isn’t about doing more. It’s about choosing leverage, tightening execution, and building systems that scale acquisition, conversion, and retention with fewer leaks.
Scaleup Strategy & Prioritisation
A clear growth plan aligned to your stage, targets, and constraints.
- Channel prioritisation
- Team alignment
- 90-day scale plan
Messaging & Offer Refinement
Sharper positioning that improves conversion and sales efficiency.
- Value proposition refinement
- Offer structure
- Funnel alignment
Channel Mix That Scales
Choosing channels that compound — not every channel. (SEO, Web, Paid, Partnerships)
- SEO & content direction
- Website optimisation
- Channel validation
Conversion & Revenue Efficiency
Improving the funnel so growth gets cheaper as you scale.
- Landing page direction
- Funnel improvements
- Conversion bottleneck fixes
Measurement & Operating Rhythm
Clarity on performance and a cadence that drives action.
- KPI definition
- Reporting clarity
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Fractional Marketing for Scaleups Works
A simple, transparent process to get started.
Scaleup Audit
I review your channels, funnel, team structure, and data to identify quick wins, gaps, and the biggest leverage points.
90-Day Scale Plan
We build a roadmap that aligns marketing priorities with revenue targets, budget, and team capacity to execute.
Execution Rhythm
I lead the weekly cadence, coordinate execution with your team or specialists, and validate what drives growth.
Optimise & Scale
We improve conversion, reduce CAC, and scale the channels and systems that produce predictable growth over time.
Real-World Results From Fractional Marketing for Scaleups
These are not overnight wins. They’re examples of scaleup focus, smarter prioritisation, and consistent execution that improves efficiency and accelerates growth.
Situation:
Pipeline was inconsistent due to channel sprawl and weak execution cadence.
What we changed:
- Defined a clear ICP and focus channel mix
- Aligned website, SEO, and paid acquisition
- Installed a weekly growth operating rhythm
Outcome:
Cleaner funnel performance, higher-quality leads, and faster pipeline momentum.
Situation:
Paid acquisition scaled, but conversion and retention didn’t keep up with spend.
What we changed:
- Improved offers and landing page conversion
- Built an organic SEO growth layer
- Strengthened lifecycle and repeat purchase flows
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
Growth stalled because lead quality varied and conversion paths were inconsistent.
What we changed:
- Improved local visibility and GBP performance
- Simplified booking paths and CTAs
- Added lead follow-up and nurturing
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.