Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose Leadership & Upskilling Over Agencies
Agencies can ship deliverables, but they rarely build internal capability. Fractional marketing leadership team upskilling works because you get senior guidance, clear priorities, and mentorship that makes your team better — without bloated retainers or junior hand-offs.
Hands-On Leadership, Not Handoffs
Your team learns directly from the person setting direction — not an account layer passing tasks around.
Skills Tied to Outcomes
Training is built around pipeline, conversion, and ROI — not generic marketing theory or busywork.
One Playbook, One Standard
Messaging, SEO, web, and growth processes align under a single operating system your team can run.
Faster Execution, Less Rework
Better briefs, better decisions, and fewer loops — so output improves without adding more headcount.
Operator-Level Coaching
15+ years building, ranking, and converting websites — turning that experience into team capability.
Not anti-agency — anti-dependency, wasted spend, and unclear ownership of results.
Short call. Clear next steps. No pressure.
When Leadership & Upskilling Is the Right Move
I help founders who are facing specific growth-stalling challenges.
Execution Without Direction
Your team is busy, but priorities shift constantly and output isn’t connected to measurable outcomes.
Agency Dependence or Burn
You’re paying for external support, but knowledge stays outside and ROI feels unclear or inconsistent.
Junior Team Needs Mentorship
You have capable juniors, but they need senior guidance to make better decisions and execute well.
Founder Bottleneck
Marketing depends on you to approve everything, and progress stalls when you’re busy elsewhere.
What You Actually Get With Leadership & Team Upskilling
Upskilling isn’t a workshop. It’s a repeatable cadence of direction, feedback, and systems that turns marketing into a dependable function — with execution your founders can trust.
Direction, Priorities & Standards
A clear plan and quality bar your team can execute against.
- Weekly priorities
- Resource allocation
- 90-day execution plan
Briefing, Messaging & Positioning
Sharper thinking that improves every campaign and asset.
- Brief templates
- Offer clarity
- Funnel alignment
Channel Execution Coaching
Coaching across the channels that matter most. (SEO, Web, Paid, Partnerships)
- SEO & content coaching
- Website optimisation
- Channel validation
Conversion & Workflow Improvements
Better process so output improves and results compound.
- Landing page direction
- Review cadence
- Conversion bottleneck fixes
Measurement & Team Accountability
Clear metrics, clear owners, and fewer surprises.
- KPI definition
- Reporting clarity
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Leadership & Team Upskilling Works
A simple, transparent process to get started.
Team Audit & Baseline
I review your team, workflow, channels, and results to pinpoint capability gaps and high-leverage improvements quickly.
Upskilling Roadmap
We build a plan that aligns priorities with business goals, sets standards, and defines what “good” looks like.
Coaching & Execution
I lead weekly priorities, improve briefs, and coach execution with your team so output quality increases consistently.
Systems & Autonomy
We install repeatable playbooks, improve tracking, and build confidence so the team performs at a higher level long-term.
Real-World Results From Leadership & Team Upskilling
These are not overnight wins. They’re examples of higher standards, better prioritisation, and consistent coaching that improves execution quality and drives business results.
Situation:
Marketing output existed, but quality and priorities were inconsistent across the team.
What we changed:
- Set weekly direction and standards
- Improved briefs and review cadence
- Aligned website, SEO, and acquisition
Outcome:
Cleaner execution, faster iteration, and stronger pipeline momentum from the same team.
Situation:
Busy marketing calendar, but unclear ownership and uneven performance across channels.
What we changed:
- Installed a marketing operating rhythm
- Upskilled conversion and CRO thinking
- Built retention and repeat purchase flows
Outcome:
Improved conversion rates, better LTV, and a team that executes with more confidence.
Situation:
Junior marketer was overwhelmed and the founder had to approve everything to move forward.
What we changed:
- Created repeatable processes and templates
- Improved website and local lead flow
- Added lead follow-up and nurturing
Outcome:
More consistent lead flow, fewer founder bottlenecks, and better team autonomy.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.