Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose a Fractional CMO Over Agencies
Most agencies ship tactics without owning the business outcome. A fractional CMO brings senior leadership, clear priorities, and accountability — without bloated retainers or junior teams.
Executive-Level Ownership
You work directly with the fractional CMO leading strategy — not account managers or rotating juniors.
Revenue-First Priorities
Every initiative maps to pipeline, CAC, LTV, and growth targets — not busywork or hours.
One Strategy Across Channels
Brand, messaging, website, SEO, and acquisition align under one cohesive CMO plan.
Fractional Cost, Full CMO Impact
Senior decision-making and leadership without the cost or risk of a full-time executive hire.
Operator Experience, Not Slideware
15+ years building, ranking, and converting websites — focused on outcomes, not decks.
Not anti-agency — anti-waste, misalignment, and unclear ownership.
Short call. Clear next steps. No pressure.
When a Fractional CMO Is the Right Move
I help founders who are facing specific growth-stalling challenges.
No Clear Growth Direction
You have activity across channels but no clear strategy connecting marketing decisions to revenue targets.
High Spend, Unclear ROI
You’re investing heavily in ads or agencies but can’t see a reliable return or predictable pipeline.
Leadership Gap on the Team
You have junior marketers who need guidance, but you can’t justify a full-time CMO salary ($250k+).
Growth Has Plateaued
You’ve hit a revenue ceiling and need a fresh, senior CMO perspective to break through bottlenecks.
What You Actually Get With a Fractional CMO
A fractional CMO isn’t about doing “everything.” It’s about setting direction, choosing priorities, and aligning execution to the metrics that drive revenue.
Strategy, Positioning & Prioritisation
Clear direction based on stage, market, and growth goals.
- 90-day growth roadmap
- Channel prioritisation
- Resource allocation
Messaging, Offers & GTM Clarity
Sharpening what you sell, who it’s for, and why it wins.
- Value proposition refinement
- Offer packaging
- Go-to-market alignment
Demand Generation Across Channels
Choosing the right mix — not every channel. (SEO, Web, Paid, Partnerships)
- Acquisition strategy
- SEO & content direction
- Channel validation
Website & Conversion Leadership
Turning traffic into pipeline, leads, and revenue.
- Funnel improvements
- Landing page direction
- Conversion bottleneck fixes
Metrics, Reporting & Accountability
Knowing what’s working, what’s not, and what to do next.
- KPI definition
- Reporting cadence
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How a Fractional CMO Works
A simple, transparent process to get started.
Discovery & Audit
I review your data, funnel, team structure, and goals to find gaps, quick wins, and the highest-leverage opportunities.
Roadmap & Priorities
We define the strategy, set KPIs, and build a 90-day plan aligned to revenue targets, budget, and resources.
Execution Leadership
I lead the execution rhythm, improve systems, and coordinate your team or specialists to deliver measurable progress.
Optimise & Scale
We iterate based on performance to improve conversion, lower CAC, and increase LTV — then scale what works.
Real-World Results From Fractional CMO Leadership
These are not overnight wins. They’re examples of sharper strategy, better prioritisation, and consistent execution with clear accountability.
Situation:
Pipeline was inconsistent due to scattered tactics and unclear ownership.
What we changed:
- Clarified positioning and core ICP
- Aligned website, SEO, and demand gen
- Set KPIs and a weekly execution rhythm
Outcome:
Cleaner funnel performance, higher-quality leads, and faster pipeline momentum.
Situation:
Paid spend was rising while margins tightened and CAC increased.
What we changed:
- Rebuilt offers and landing flows
- Expanded organic demand via SEO content
- Improved retention and lifecycle messaging
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
Marketing lacked direction and the website wasn’t producing qualified enquiries.
What we changed:
- Improved local SEO and Google Business Profile
- Strengthened conversion messaging and CTAs
- Built a follow-up and nurturing sequence
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.