Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose Fractional Growth Marketing Over Agencies
Most agencies execute isolated tactics without owning growth outcomes. Fractional Growth Marketing works because you get senior direction, clear priorities, and accountability — without bloated retainers or junior teams.
Senior-Led, No Hand-Offs
You work directly with the person leading growth strategy — not account managers or rotating juniors.
Experiments Tied to Revenue
Every test maps to pipeline, conversion, CAC, and LTV — not vanity metrics or busywork.
One Growth Owner, One Plan
Acquisition, website, messaging, and retention align under one growth roadmap that compounds.
Fractional Cost, Executive Impact
Senior growth leadership without the cost or risk of a full-time Head of Growth hire.
Built by an Operator, Not a Deck
15+ years building and growing websites — focused on outcomes, not slideware promises.
Not anti-agency — anti-waste, misalignment, and tactics without clear ownership.
Short call. Clear next steps. No pressure.
When Fractional Growth Marketing Is the Right Move
I help founders who are facing specific growth-stalling challenges.
Growth Feels Inconsistent
You’re getting wins, but results are unpredictable and your channels aren’t working together as a system.
High Spend, Low Efficiency
You’re investing in ads or agencies, but CAC is rising and the funnel leaks leads and revenue.
No Clear Experiment Roadmap
You have ideas, but no prioritised backlog, testing discipline, or metrics to drive consistent progress.
Stalled Growth Momentum
You’ve hit a plateau and need senior growth marketing direction to find leverage and scale what works.
What You Actually Get With Fractional Growth Marketing
Fractional Growth Marketing isn’t about doing everything at once. It’s about finding leverage, running focused experiments, and scaling what works into predictable growth systems.
Growth Strategy & Prioritisation
A clear plan based on your stage, audience, and growth constraints.
- Channel prioritisation
- Resource allocation
- 90-day growth plan
Messaging, Offers & Positioning
Sharpening why you win and why customers choose you now.
- Value proposition refinement
- Offer structure
- Funnel alignment
Acquisition Channels
Choosing the right mix — not every channel. (SEO, Web, Paid, Partnerships)
- SEO & content direction
- Website optimisation
- Channel validation
Conversion & Funnel Leverage
Improving the journey so growth becomes cheaper and faster.
- Landing page direction
- Funnel improvements
- Conversion bottleneck fixes
Measurement & Accountability
Tracking what matters and knowing what to do next.
- KPI definition
- Reporting clarity
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Fractional Growth Marketing Works
A simple, transparent process to get started.
Discovery & Audit
I review your current channels, funnel performance, data, and goals to identify quick wins and highest-leverage opportunities.
Growth Roadmap
We build a 90-day plan that aligns priorities with revenue targets, budget, and team capacity to execute.
Execute & Experiment
I lead execution priorities, run experiments, and coordinate your team or specialists to validate what drives growth.
Optimise & Scale
We double down on what works, improve measurement, and scale the channels that produce predictable results.
Real-World Results From Fractional Growth Marketing
These are not overnight wins. They’re examples of sharper strategy, better prioritisation, and consistent experimentation that compounds growth over time.
Situation:
Growth was stuck due to scattered channel efforts and unclear experimentation.
What we changed:
- Defined a single growth focus and ICP
- Aligned website, SEO, and demand gen
- Built a weekly testing and reporting rhythm
Outcome:
Cleaner funnel performance, higher-quality leads, and faster pipeline momentum.
Situation:
Paid spend was rising with diminishing returns and inconsistent repeat purchases.
What we changed:
- Built an organic growth strategy alongside paid
- Optimised product and collection pages for conversion
- Improved retention flows and lifecycle messaging
Outcome:
Increased organic traffic by 150%, improved LTV, and reduced blended CAC.
Situation:
Lead flow was inconsistent and the website wasn’t converting ready-to-buy traffic.
What we changed:
- Improved local visibility and GBP performance
- Strengthened CTAs and booking paths
- Added follow-up and nurturing sequences
Outcome:
Doubled local lead flow within 90 days and improved booking rates.
Results vary based on market, offer, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.