Why Shift to Fractional Marketing?
The traditional hiring model is broken for growth-stage companies. You either overpay for a full-time executive or settle for junior talent.
The Old Way
Inefficient- $250k+ Annual CostSalary, benefits, equity, and severance packages bloat your burn rate.
- Slow OnboardingTakes 3-6 months to find, hire, and ramp up a full-time executive.
- High RiskIf they aren't a culture fit, you're stuck with a difficult exit process.
The Fractional Way
Optimized- Cost-EffectiveGet senior expertise for ~30% of the cost of a full-time hire.
- Immediate ImpactI plug in immediately with proven playbooks. ROI starts Day 1.
- Flexible TermsScale up or down as your business needs change. No golden handcuffs.
2.5x
Faster Execution
Zero
Recruitment Fees
100%
Aligned Incentives
Why Founders Choose Fractional Conversion Optimisation Over Agencies
Most agencies redesign pages without owning the conversion outcome. Fractional Conversion Optimisation works because you get senior analysis, clear test priorities, and accountability — without bloated retainers or junior teams.
Senior-Led, No Hand-Offs
You work directly with the person running the CRO strategy — not account managers or rotating juniors.
Data-First Decisions
Every change is tied to conversion rate, revenue per visitor, and pipeline — not opinions or trends.
One Funnel, One Owner
Landing pages, checkout, onboarding, and messaging align under one conversion roadmap.
Fractional Cost, Executive Impact
Senior CRO leadership without the cost or risk of a full-time optimisation hire.
Built by an Operator, Not a Deck
15+ years building and optimising websites — focused on conversion, not slideware.
Not anti-agency — anti-waste, guesswork, and changes without measurable uplift.
Short call. Clear next steps. No pressure.
When Fractional Conversion Optimisation Is the Right Move
I help founders who are facing specific conversion-stalling challenges.
Traffic, But Low Conversion
You’re getting visits, but the website isn’t turning enough of them into leads, trials, or sales.
High CAC, Leaky Funnel
You’re spending on ads or content, but drop-offs across the funnel make growth expensive and slow.
No Testing Roadmap
You have ideas, but no clear priorities, hypotheses, or measurement to drive consistent conversion uplift.
Stalled Revenue Per Visitor
Growth has plateaued because the site isn’t improving conversion, AOV, or lead quality over time.
What You Actually Get With Fractional Conversion Optimisation
Fractional Conversion Optimisation isn’t about changing everything. It’s about finding the biggest bottlenecks, prioritising fixes, and improving conversion through structured testing.
CRO Strategy & Prioritisation
A clear plan based on your funnel, traffic, and revenue goals.
- Testing roadmap
- Opportunity scoring
- 90-day CRO plan
Messaging & Offer Clarity
Improving what visitors understand, trust, and act on.
- Value proposition refinement
- Offer structure
- Objection handling
Funnel & Page Optimisation
Fixing the journey — not just one page. (Landing, Checkout, Onboarding)
- Landing page improvements
- Checkout optimisation
- Form and flow fixes
Experimentation & Uplift
Running controlled tests that prove what increases conversion.
- A/B test design
- Hypothesis-driven changes
- Iterative improvements
Tracking & Measurement
Knowing what’s working and what to test next.
- Event tracking plan
- Funnel reporting
- Decision-ready insights
Common deliverables include:
How I Help You Win
Comprehensive marketing support tailored to your growth stage. Choose a full fractional engagement or specialized execution.
Fractional CMO
Strategic leadership to drive marketing efforts and business growth.
Fractional Head of Growth
Data-driven strategies to accelerate customer acquisition and revenue.
Fractional Marketing Strategy
Developing and implementing comprehensive marketing strategies.
Fractional Growth Marketing
Focusing on rapid experimentation and growth hacking techniques.
Fractional SEO Leadership
Leading SEO initiatives to improve organic search visibility and traffic.
Fractional Conversion Optimisation
Optimizing conversion funnels to maximize marketing ROI.
Team Upskilling
Mentoring and upskilling marketing teams for better performance.
Marketing for Startups
Tailored marketing strategies for early-stage startups.
Marketing for Scaleups
Scaling marketing efforts for high-growth businesses.
How Fractional Conversion Optimisation Works
A simple, transparent process to get started.
Audit & Diagnosis
I review your funnel data, analytics, and key pages to identify friction points, drop-offs, and high-impact opportunities.
Testing Roadmap
We define hypotheses, prioritise experiments, and build a 90-day plan aligned to conversion and revenue goals.
Ship & Experiment
I guide implementation, launch tests, and iterate quickly with your team or trusted specialists to validate uplift.
Optimise & Scale
We double down on what works, improve measurement, and build a repeatable CRO system your team can run.
Real-World Results From Fractional Conversion Optimisation
These are not overnight wins. They’re examples of focused CRO strategy, better prioritisation, and consistent testing that improves conversion and revenue.
Situation:
Sign-ups were flat despite stable traffic and strong demand intent.
What we changed:
- Simplified the onboarding flow
- Improved landing page messaging clarity
- Added trust and proof elements
Outcome:
Higher trial conversion rates, cleaner funnel performance, and stronger lead quality.
Situation:
Checkout drop-off was high with rising paid traffic costs and low AOV.
What we changed:
- Reduced checkout friction and steps
- Optimised product pages for conversion
- Improved upsells and cart messaging
Outcome:
Increased conversion rate, improved AOV, and reduced blended CAC.
Situation:
Website traffic was steady but enquiry rates and bookings were inconsistent.
What we changed:
- Strengthened above-the-fold CTAs
- Simplified forms and contact paths
- Added follow-up and nurturing sequence
Outcome:
Improved enquiry conversion, increased bookings, and better lead-to-sale rates.
Results vary based on traffic quality, offer strength, and execution pace.
Don't just take my word for it.
I've helped founders transform their marketing from a cost center into a revenue engine.
"We were burning cash on ads with zero ROI. Within 90 days of bringing him on as a Fractional CMO, we doubled our leads and cut costs by 40%."
Sarah Jenkins
CEO, TechFlow Solutions
"It feels like having a full-time executive partner. The strategy was clear, the execution was flawless, and the results spoke for themselves."
Michael Ross
Founder, Apex Gear
"The flexibility of the fractional model was exactly what our startup needed at Series A. High impact, low overhead."
Elena Rodriguez
COO, Lumina Health
Monthly Revenue
+127% Growth
I build growth engines for founders who want momentum — not marketing noise.
Hi, I'm Shounak Gupte based in Melbourne. I’m not an agency. I’m not a freelancer farming work out to juniors. I embed directly with a handful of companies at a time and take ownership of the plan, the priorities, and the outcomes.
After 15+ years across B2B SaaS and fintech, I’ve learned the pattern: growth isn’t more channels — it’s better focus. When strategy, SEO, website, and conversion are aligned, results compound and CAC stabilises.
My work comes down to three things: profitable acquisition, scalable systems, and transparent measurement. No fluff. No theatre. Just revenue.
15+
Years in Marketing & Growth
3–5
Active Clients Max
90-Day
Growth Cycles
Senior-Only
Strategy & Execution
Let's Discuss Your
Growth Engine
Ready to stop guessing and start scaling? Fill out the form or reach out directly to schedule a discovery call.
Email Me
hello@shounakgupte.comLocation
Melbourne, Australia
(Serving clients globally)
Availability
Response time: Within 24 hours.